It’s January. The holiday hustle and bustle has died down. For many of us, commerce is the last thing on our minds (Hello, holiday bills!). But if you’re in retail or supporting a retail vertical, it’s only just the beginning for you! Analysts everywhere are looking at the holiday actuals... read more →

The impact of artificial intelligence is not only widespread, but also penetrating incredible depths. In fact, the number of businesses using artificial intelligence grew by 300% in only five years. Ever at the forefront of innovation, Salesforce recently unveiled its latest endeavors into AI at Dreamforce 2023. Now widely publicized,... read more →

Driven by technological advancements and changing student expectations, the higher education landscape is evolving rapidly. To thrive in this dynamic environment, colleges and universities must embrace innovative solutions that enhance efficiency, foster student success, and improve overall institutional performance. Salesforce, known for its customer relationship management (CRM) capabilities, has emerged... read more →

Generative AI is one of the hottest topics causing businesses around the globe to rethink their digital strategy to find ways of utilizing the technology to improve their current products or add new capabilities. According to a report from McKinsey Global Institute, “ ‘Generative artificial intelligence’ is set to add... read more →

When it comes to business, it can be risky- yet imperative, to be at the forefront of trending models. In 2022, Forbes published an article observing the trend of businesses shifting their decision-making model from that of gut-reaction to a data-driven approach. They noted that businesses found improvement in two... read more →

As a child, I loved going through the department store catalogs we’d get in the mail and circling the toys I wanted. I always assumed that when my daughter was old enough, she too would get to enjoy that magical feeling. But by 2013, kids were already used to tapping... read more →